Journal of Business & Industrial Marketing ( IF 3.6 ) Pub Date : 2021-06-21 , DOI: 10.1108/jbim-02-2020-0106 María Isabel Roldán Bravo , Antonia Ruiz Moreno , Alejandro Garcia Garcia , Irene Huertas-Valdivia
Purpose
This paper aims to investigate whether and under what conditions open innovation (OI) drives innovation performance (IP) in the financial sector. To this end, the paper first analyzes in-depth the indirect effect of overcoming two attitudinal mediators, namely, not-invented-here syndrome (NIHS) and not-sold-here syndrome (NSHS). It then uses dynamic capabilities theory to hypothesize that the indirect effects are moderated by absorptive and desorptive capabilities, respectively.
Design/methodology/approach
The authors perform an empirical study of major Spanish financial entities. Data are collected from 288 questionnaires from employees at branches of 13 bank entities. Regression analysis tests the mediating role of overcoming syndromes and the moderated-mediating role of dynamic capabilities in the OI–IP relationship.
Findings
Results confirm the indirect effect of overcoming NIHS on the relationship between outside-in OI and IP, and the indirect effect of overcoming NSHS on the relationship between inside-out OI and IP. Further, absorptive capacity moderates the indirect effect between outside-in OI practices and IP by overcoming NIHS, and desorptive capacity moderates the indirect effect between inside-out OI practices and IP by overcoming NSHS.
Originality/value
This paper advances knowledge by explaining discrepancies in the sign of the OI–IP relationship. By introducing comprehensive absorptive and desorptive capacity models to explain OI, it advocates an integrative framework to understand OI activities and their outcomes. Managers should develop these capacities using human talent training and cultural values development to mitigate NIHS and NSHS and optimize firms’ OI efforts and the improved IP benefits derived from them.
中文翻译:
开放式创新实践如何推动创新绩效:克服症候群和能力之间相互作用的适度中介
目的
本文旨在研究开放式创新 (OI) 是否以及在何种条件下推动金融部门的创新绩效 (IP)。为此,本文首先深入分析了克服两种态度中介因素的间接影响,即非发明这里综合征(NIHS)和非出售此处综合征(NSHS)。然后,它使用动态能力理论假设间接影响分别由吸收和解吸能力调节。
设计/方法/方法
作者对西班牙主要金融实体进行了实证研究。数据来自13家银行实体分行员工的288份问卷。回归分析测试克服综合征的中介作用和动态能力在 OI-IP 关系中的调节作用。
发现
结果证实了克服 NIHS 对由外向内 OI 和 IP 之间关系的间接影响,以及克服 NSHS 对由内向外 OI 和 IP 之间关系的间接影响。此外,吸收能力通过克服 NIHS 来缓和由外向内 OI 实践和 IP 之间的间接影响,而解吸能力通过克服 NSHS 来缓和由内向外 OI 实践和 IP 之间的间接影响。
原创性/价值
本文通过解释 OI-IP 关系符号的差异来推进知识。通过引入全面的吸收和解吸能力模型来解释 OI,它提倡一个综合框架来理解 OI 活动及其结果。管理人员应通过人才培训和文化价值观发展来发展这些能力,以减轻 NIHS 和 NSHS 并优化公司的 OI 工作以及由此带来的改进的知识产权收益。