This study explored psychological predictors that may impact viewers’ decision to watch television shows on the basis of perceived racial or ethnic representation. 1998 undergraduate students selected from a list of motivations for watching television that included race-specific motivations such as “a character is of my race/ethnicity.” Participants also completed attitudinal measures of colorblind racial ideology, social dominance orientation, ethnic identity, and ethnic stigma consciousness. Analysis revealed that prejudicial beliefs predicted less salience for racial representation when making choices about television watching, while deeper connection to one’s ethnic group predicted greater salience for representation when making these choices.

本研究探讨了基于感知到的种族或民族代表性可能影响观众观看电视节目决定的心理预测因素。1998 名本科生从观看电视的动机列表中选出，其中包括特定种族的动机，例如“角色属于我的种族/民族”。参与者还完成了色盲种族意识形态、社会主导地位、种族认同和种族污名意识的态度测量。分析表明，偏见信念预示着在选择看电视时种族代表性的重要性较低，而与种族群体的更深层次的联系则预示着在做出这些选择时对种族代表性的重要性更大。