ABSTRACT

User-generated reviews of visitor attractions, on publicly available websites, such as Tripadvisor, are frequently used in tourism research but feature less often in published cultural heritage research. In this paper, we describe a qualitative analysis of the text from user-generated reviews of three peatland heritage landscapes in the United Kingdom – Ilkley Moor, Thorne and Hatfield Moors, and Shapwick Heath – to better understand the role tangible and intangible cultural heritage play in visitor perceptions and narratives of these sites. Our analysis indicates that visitors tend to emphasise natural over cultural heritage of peatland landscapes and hold plural, highly contextual and sometimes dissonant perceptions; there is no single story of peatlands. This presents both challenges and opportunities for building public appreciation of peatland cultural heritage. User-generated reviews offer, as-yet under-explored, potential data for use by heritage researchers and managers who seek to explore how visitors understand and use sites, and may also contribute to the emerging intangible heritage of heritage landscapes.

摘要

用户生成的旅游景点评论（在 Tripadvisor 等公共网站上）经常用于旅游研究，但在已发表的文化遗产研究中较少出现。在本文中，我们描述了对英国三个泥炭地遗产景观——伊尔克利沼泽、索恩和哈特菲尔德沼泽以及夏普威克希思——的用户生成评论的文本的定性分析，以更好地了解有形和无形文化遗产的作用在访问者对这些网站的看法和叙述中。我们的分析表明，游客倾向于强调泥炭地景观的自然而非文化遗产，并持有多元的、高度相关的、有时是不和谐的看法；泥炭地没有单一的故事。这为建立公众对泥炭地文化遗产的欣赏提出了挑战和机遇。用户生成的评论提供了尚未充分探索的潜在数据，供寻求探索游客如何理解和使用遗址的遗产研究人员和管理人员使用，并且还可能有助于遗产景观的新兴非物质遗产。