Abstract:In this article, we analyse a relatively recent commercial strategy used by large academic publishers to capitalize on the brand names of their most prestigious scientific journals. Using Pierre Bourdieu's model of capital conversion, we explain how publishers transfer the symbolic capital of an already prestigious journal to derivative journals that share in the prestige of the original brand and transform it into new economic capital. As shown by their high impact factors, these newly created journals benefit from the name recognition and reputation of the originals after which they are named. Plus, through a manuscript routing mechanism, the publishers recycle some of the submissions rejected by their highly selective flagship journal by redirecting those manuscripts, along with their reviews, to derivative journals or to one of the lower-impact journals on their list, which may require an article processing charge for publication.

中文翻译：

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品牌衍生学术期刊：将符号资本转化为经济资本

摘要：在本文中，我们分析了大型学术出版商使用的一种相对较新的商业策略，以利用其最负盛名的科学期刊的品牌名称。使用皮埃尔·布尔迪厄的资本转换模型，我们解释了出版商如何将已经享有盛誉的期刊的象征资本转移到分享原始品牌声望的衍生期刊上，并将其转化为新的经济资本。正如其高影响因子所表明的那样，这些新创建的期刊受益于原著的知名度和声誉，并以此命名。此外，通过手稿路由机制，出版商通过重定向这些手稿及其评论，回收一些被他们高度选择性的旗舰期刊拒绝的提交，