Purpose

Media literacy education is knowingly contributed to give insights in facilitating the interaction and communication, and thus enabling to understand the way we look at the world around us. However, the challenging issues emerged around need to take serious consent towards engaging the professional and ethical balance in the context of application strategy on media literacy education. This paper attempts to examine in addressing the ability with substantial foundation to recognize and understand between its benefit and its impacts assigned with analysing and evaluating the media engagement.

Design/methodology/approach

This paper proposes the theoretical framework guideline with particular emphasis on empowering both professional and ethical dimensions relating to the media literacy and education to be keenly adhered to as a golden rule in media literacy, education and practice.

Findings

The findings reveal that such a marriage between the ethical dimensions and professional skills would promote the good of individuals, groups and broader society by addressing the inherent negative effects of media technology and practice. Consequently, the model would contribute to broader societal goodness and peaceful coexistence.

Originality/value

The professional and ethical balance being proposed here is necessary to reconsider the way and manner along with media technology tools utilized across different cultures with expressing the purpose of promoting appropriate and wise usage for the sustainable positive benefit of mankind at all times.

中文翻译：

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走向专业与伦理的平衡：对媒体素养教育应用策略的洞察

目的

媒体素养教育有意识地有助于提供促进互动和交流的见解，从而能够理解我们看待周围世界的方式。然而，在媒体素养教育应用策略的背景下，需要认真同意在专业和道德之间取得平衡，出现了具有挑战性的问题。本文试图通过分析和评估媒体参与来研究在解决识别和理解其利益及其影响之间的能力。

设计/方法/方法

本文提出了理论框架指南，特别强调赋予与媒体素养和教育相关的专业和道德维度作为媒体素养、教育和实践的黄金法则。

发现

研究结果表明，道德层面和专业技能之间的这种结合将通过解决媒体技术和实践的内在负面影响来促进个人、群体和更广泛社会的利益。因此，该模式将有助于更广泛的社会良善与和平共处。

原创性/价值

这里提出的专业和道德平衡对于重新考虑不同文化中使用的媒体技术工具的方式和方式是必要的，以表达促进适当和明智使用的目的，以便始终为人类带来可持续的积极利益。