Are tourists sensitive to price? A field experiment was conducted to draw conclusions regarding the effect of three different price strategies on the revenues of a small business selling to tourists. Price elasticity determinations during each phase of the pricing experiment were also computed. This research was conducted in a tourist-based monopolistic competition market structure. Results from the pricing strategies examined indicated little to no difference in sales revenues regardless of pricing strategy employed. This finding is relevant for small businesses operating in a tourist market who often compete on price.

中文翻译：

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旅游市场消费者的价格敏感性

游客对价格敏感吗？进行了一项实地实验，以得出关于三种不同价格策略对向游客销售的小企业收入的影响的结论。还计算了定价实验每个阶段的价格弹性确定。本研究是在以游客为基础的垄断竞争市场结构中进行的。所检查的定价策略的结果表明，无论采用何种定价策略，销售收入几乎没有差异。这一发现与在旅游市场经营的小企业有关，他们经常在价格上进行竞争。