Multinational enterprises are deeply engaged in nonmarket strategy (NMS), including both corporate political activity (CPA) and strategic corporate social responsibility (SCSR). In this review, we document the multinational NMS research according to contributions’ theme, method, context, theory, and level of analysis. We then develop an institutional multiplicity framework to organize our analysis of this large and fragmented body of literature. In so doing, we identify the most impactful contributions within three major themes – multinational CPA, multinational SCSR, and the integration of CPA and SCSR – and their respective subthemes, and call attention to limitations in the extant research. We also highlight promising avenues for future research, including expanding the scope of NMS to incorporate microfoundations research, integrating macrolevel scholarship on global institutions, placing greater attention on the interaction between CPA and SCSR, and incorporating multi-actor global issues and movements. Our review underscores the growing importance and missed opportunities of NMS research in the international business field.

跨国企业深入参与非市场战略（NMS），包括企业政治活动（CPA）和战略企业社会责任（SCSR）。在这篇综述中，我们根据贡献的主题、方法、背景、理论和分析水平记录了跨国 NMS 研究。然后，我们开发了一个制度多样性框架来组织我们对这一庞大而分散的文献的分析。在此过程中，我们确定了三个主要主题中最具影响力的贡献——跨国注册会计师、跨国 SCSR 以及 CPA 和 SCSR 的整合——以及它们各自的子主题，并提请注意现有研究的局限性。我们还强调了未来研究的有希望的途径，包括扩大 NMS 的范围以纳入微基础研究，整合全球机构的宏观学术研究，更加关注 CPA 和 SCSR 之间的互动，并纳入多方全球问题和运动。我们的审查强调了 NMS 研究在国际商业领域日益重要和错失的机会。