ABSTRACT

This paper examines the ways that communications and marketing professionals with international development non-governmental organisations (NGOs) understand and navigate the tensions between ethical and effective communications about global poverty and development. The paper is based on interviews with 16 senior communications officers in Canadian NGOs and with six marketing firms that support the non-profit sector. The paper finds that most of the communications professionals we interviewed did not view their work from an ethical perspective. Based on these findings, the paper argues that a renewed debate about the ethical dimensions of representing global development and poverty is urgently needed.

摘要

本文探讨了国际发展非政府组织 (NGO) 的传播和营销专业人员如何理解和驾驭有关全球贫困和发展的道德和有效传播之间的紧张关系。该文件基于对加拿大非政府组织的 16 名高级传播官员和支持非营利部门的六家营销公司的采访。该论文发现，我们采访的大多数传播专业人士都没有从道德角度看待他们的工作。基于这些发现，本文认为，迫切需要重新就代表全球发展和贫困的伦理维度进行辩论。