Matching messages to characteristics of individuals is a frequently used technique in persuasion research. However, these interventions rarely target high-impact, difficult sustainability behaviors. In four studies, we present participants with persuasive messages consistent (or inconsistent) with their political beliefs; these messages advocate for a variety of pro-environmental attitudes and behaviors (e.g., voting, diet). Generally, we find that messages consistent with an individual's political orientation elicit more pro-environmental attitudes and behavioral intentions, but these matching effects are limited only to the attitudinal and behavioral domains specifically mentioned in the message (i.e. there is no spillover into other attitudinal or behavioral domains). Practical implications and future directions are discussed.

将信息与个人特征匹配是说服研究中常用的技术。然而，这些干预措施很少针对高影响、困难的可持续性行为。在四项研究中，我们向参与者展示了与其政治信仰一致（或不一致）的有说服力的信息；这些信息提倡各种有利于环境的态度和行为（例如投票、饮食）。一般来说，我们发现与个人政治取向一致的信息会引发更多的亲环境态度和行为意图，但这些匹配效应仅限于信息中具体提到的态度和行为领域（即没有溢出到其他态度或行为领域）。行为域）。讨论了实际意义和未来方向。