Purpose

This paper aims to identify factors affecting the continued intention to use mobile social network services (m-SNS) among middle-aged and older adults in Korea, based on the focal characteristics of mobile services and SNS.

Design/methodology/approach

Data were collected through an online questionnaire to understand m-SNS usage from 358 people aged over 40 years in Korea.

Findings

Results show that middle-aged and older users of m-SNS are strongly motivated to seek information; they prefer to use m-SNS on a habitual basis because of the ubiquitous connectivity of mobile services. Furthermore, they perceive the usefulness of m-SNS in expanding their social networks. These results can be used to identify factors that affect continued use of m-SNS by the middle-aged and older generation in Korea.

Originality/value

This paper expands the literature on SNS acceptance among middle-aged and older adults, the population that, in future, is expected to constitute the majority of m-SNS users. This paper can also help understand factors that affect mature consumers’ continued use of m-SNS.

中文翻译：

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老龄化社会中影响移动社交网络服务扩散的因素：信息、享乐和无处不在的服务的价值

目的

本文旨在基于移动服务和 SNS 的焦点特征，确定影响韩国中老年人使用移动社交网络服务 (m-SNS) 的持续意愿的因素。

设计/方法/方法

通过在线问卷收集数据，以了解韩国 358 名 40 岁以上人群的 m-SNS 使用情况。

发现

结果表明，m-SNS的中老年用户有强烈的信息获取动机；由于移动服务无处不在，他们更喜欢习惯性地使用 m-SNS。此外，他们意识到 m-SNS 在扩展他们的社交网络方面的用处。这些结果可用于确定影响韩国中老年人继续使用 m-SNS 的因素。

原创性/价值

本文扩展了有关中老年人接受 SNS 的文献，预计该人群将来将构成 m-SNS 用户的大多数。本文还有助于了解影响成熟消费者继续使用 m-SNS 的因素。