Attribute evaluation provides an understanding of the perceived quality and subjective value of the museum visitor experience. The principal contribution of this paper is to analyze the attributes perceived by tourists and the local community (Madrid residents) of the Thyssen-Bornemisza National Museum (Madrid, Spain), utilizing the results from choice experiment and willingness-to-pay questionnaires. To analyze in depth the assessment regarding the museum attributes and the visitor perceptions of them, the relevance-determination model was applied. Data collection was achieved with a questionnaire using a convenience sample of international tourists and the local community, providing a total of 775 valid surveys. The results of the application of the relevance-determination analysis (RDA) show that there are two types of attributes: higher-impact core and lower-importance attributes. The attributes with the highest subjective value perceived by interviewed tourists and interviewed residents are the location, the building, and the permanent collection. These results show that there are substantial differences between the perception and appreciation of these attributes by interviewed residents and interviewed tourists. The results provide valuable information that can be applied in practice to devise strategies for economic and socio-cultural sustainability aimed at improving decision-making in museum management.

中文翻译：

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游客和居民视角下博物馆属性的探索性分析——以西班牙马德里蒂森-博内米萨国家博物馆为例

属性评估提供了对博物馆游客体验的感知质量和主观价值的理解。本文的主要贡献是利用选择实验和支付意愿问卷的结果，分析了蒂森-博内米萨国家博物馆（西班牙马德里）的游客和当地社区（马德里居民）所感知的属性。为了深入分析关于博物馆属性的评估和游客对它们的感知，应用了相关性决定模型。数据收集是通过使用国际游客和当地社区的便利样本的问卷调查完成的，总共提供了 775 份有效调查。相关性决定分析（RDA）的应用结果表明，有两种类型的属性：影响较大的核心属性和重要性较低的属性。受访游客和受访居民感知的主观价值最高的属性是地点、建筑和永久收藏。这些结果表明，受访居民和受访游客对这些属性的感知和欣赏存在显着差异。结果提供了宝贵的信息，可用于实践中制定旨在改善博物馆管理决策的经济和社会文化可持续性战略。这些结果表明，受访居民和受访游客对这些属性的感知和欣赏存在显着差异。结果提供了宝贵的信息，可用于实践中制定旨在改善博物馆管理决策的经济和社会文化可持续性战略。这些结果表明，受访居民和受访游客对这些属性的感知和欣赏存在显着差异。结果提供了宝贵的信息，可用于实践中制定旨在改善博物馆管理决策的经济和社会文化可持续性战略。