How and when does engagement with a stigmatized organization lead to the transfer of its stigma to organizations and individuals associating with it? To answer this question, we conduct an inductive study of the process of stigma transfer and the conditions determining social actors’ susceptibility to such courtesy stigma. We build our process model using interview and archival data on two art exhibitions engaging with Hells Angels Motorcycle Club (HAMC) Norway. Our study identifies purposeful shaming as a key element in the stigma transfer process, and shows that shaming attempts take on different forms at the individual and organizational levels. We also illustrate that contestation of shaming attempts through impression management tactics is conditional upon the status of the stigma ‘target’. This provides novel insights into when and how status moderates the stigma transfer process.

中文翻译：

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你太无耻了！揭开与污名化组织交往对个人和组织的影响

与污名化组织的接触如何以及何时导致其污名转移到与之相关的组织和个人？为了回答这个问题，我们对污名转移的过程和决定社会行为者对这种礼貌污名的敏感性的条件进行了归纳研究。我们使用与挪威地狱天使摩托车俱乐部 (HAMC) 合作的两个艺术展览的访谈和档案数据来构建我们的过程模型。我们的研究将有目的的羞辱确定为耻辱转移过程中的一个关键因素，并表明羞辱尝试在个人和组织层面采取不同的形式。我们还说明，通过印象管理策略对羞辱尝试的争论取决于耻辱“目标”的状态。