Despite the growing research on industrial branding, there is little focus on how strong corporate reputation and perceived value influence brand satisfaction. The study's purpose is to investigate the model with constituents of corporate reputations, perceived value, brand satisfaction, and switching costs (as a moderator). This empirical study employs the structural equation model (SEM) to examine the robustness of the model. The study demonstrates the role of brand associations of corporate reputation as a competitive advantage to get business sustainability through a direct effect on perceived value and indirect effect on brand satisfaction. Meanwhile, the perceived value has a relatively more substantial direct effect on brand satisfaction than corporate reputations. Switching costs play the role of pure moderator on the link of perceived value and brand satisfaction, which strengthens the relationship positively; on the contrary, switching costs weaken the link of corporate reputation and brand satisfaction. Therefore, this study is a base for mitigating the emotional factors of buyers' fear and anxiety towards opportunistic potency. The study provides a basis for practitioners to focus on the corporate reputation for value enhancement. The paper contributes to the industrial-branding theory about the positive moderating effect and the negative effect of switching costs on the model.

尽管对工业品牌的研究越来越多，但很少关注企业声誉和感知价值如何​​影响品牌满意度。该研究的目的是调查包含企业声誉、感知价值、品牌满意度和转换成本（作为主持人）的模型。本实证研究采用结构方程模型 (SEM) 来检验模型的稳健性。该研究通过对感知价值的直接影响和对品牌满意度的间接影响，证明了企业声誉的品牌联想作为一种竞争优势的作用，以实现企业的可持续性。同时，与企业声誉相比，感知价值对品牌满意度的直接影响相对更大。转换成本在感知价值与品牌满意度的关系上起到纯粹的调节作用，正向强化关系；相反，转换成本削弱了企业声誉与品牌满意度之间的联系。因此，这项研究是减轻买家对机会主义效力的恐惧和焦虑的情绪因素的基础。该研究为从业者关注企业声誉以提升价值提供了依据。本文对关于模型转换成本的正调节效应和负效应的工业品牌理论做出了贡献。这项研究是减轻买家对机会主义效力的恐惧和焦虑的情绪因素的基础。该研究为从业者关注企业声誉以提升价值提供了依据。本文对关于模型转换成本的正调节效应和负效应的工业品牌理论做出了贡献。这项研究是减轻买家对机会主义效力的恐惧和焦虑的情绪因素的基础。该研究为从业者关注企业声誉以提升价值提供了依据。本文对关于模型转换成本的正调节效应和负效应的工业品牌理论做出了贡献。