To address challenges constraining prior research on evaluation of entrepreneurial projects, we develop the concept of Venture Idea Assessment (VIA) and validate an instrument to capture it. VIA concerns the assessment of Venture Ideas (VI) unbundled from assessment of any agents with whom they may be associated. The assessment can be performed by anybody at any stage of the venture development process, not just by potential founders at its outset. We develop and validate a parsimonious VIA measure across six empirical studies using a broad set of assessors and VIs using interviews, experiments and surveys following real-world start-up processes and decisions. In a research agenda we outline how the VIA platform—the concept and its operationalization—can be employed in novel research across various streams of entrepreneurship research.

为了解决限制先前对创业项目评估的研究的挑战，我们开发了风险创意评估 (VIA) 的概念并验证了一种工具来捕捉它。VIA 涉及对风险创意 (VI) 的评估，该评估与对可能与之相关的任何代理的评估分开。评估可以由任何人在风险开发过程的任何阶段进行，而不仅仅是由潜在的创始人在开始时进行。我们在六项实证研究中开发并验证了一个简约的 VIA 衡量标准，使用广泛的评估人员和 VI，使用访谈、实验和调查遵循现实世界的启动过程和决策。在研究议程中，我们概述了 VIA 平台（概念及其操作化）如何用于跨各种创业研究流的新研究。