Purpose

This paper examines the effect of improvisational behavior of entrepreneurs on firm performance of small and medium enterprises (SMEs) in Thailand during the economic crisis following the COVID-19 pandemic. The study also explores external factors in terms of competitive intensity and internal factors in terms of financial and human resources possessed by firms that could enhance the impact of improvisational behavior on firm performance.

Design/methodology/approach

A self-administered online questionnaire survey was used to collect the data from the random sample of 312 SMEs in Thailand. Partial least squares structural equation modeling was used to analyze the data.

Findings

The analysis supports the positive relationship between the improvisational behavior of entrepreneurs and firm performance. Moreover, the moderating effect analysis shows that the positive impact of improvisational behavior on firm performance tends to be stronger for firms that encountered a higher level of competitive intensity and for firms that possessed a higher level of financial and human resources.

Originality/value

This research extends the knowledge from prior research by confirming some moderating factors that could strengthen the benefit of improvisational behavior during the crisis.

中文翻译：

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企业家的即兴行为是否会在危机时期提高公司绩效？

目的

本文研究了在 COVID-19 大流行之后的经济危机期间，企业家的即兴行为对泰国中小企业 (SME) 公司业绩的影响。该研究还探讨了竞争强度方面的外部因素和公司拥有的财务和人力资源方面的内部因素，这些因素可以增强即兴行为对公司绩效的影响。

设计/方法/方法

使用自我管理的在线问卷调查从泰国 312 家中小企业的随机样本中收集数据。偏最小二乘结构方程模型用于分析数据。

发现

该分析支持企业家的即兴行为与公司绩效之间的正相关关系。此外，调节效应分析表明，即兴行为对公司绩效的积极影响往往对竞争强度较高的公司和财务和人力资源水平较高的公司更强。

原创性/价值

这项研究通过确认一些可以加强危机期间即兴行为的好处的调节因素，扩展了先前研究的知识。