Purpose

Changes are inevitable and organisations should develop their organisational capacity for change (OCC) to survive. This paper aims to test the effect of market orientation on OCC (learning, process and context), as well as the impact of OCC on organisational performance.

Design/methodology/approach

This research used a survey of 314 heads of study programmes in Indonesia’s highest-ranked universities to test the proposed hypotheses.

Findings

The results of this research demonstrate that OCC is determined by customer orientation and cross-functional coordination (market orientation), while competitor orientation influences the learning dimension of OCC. Moreover, only the context dimension of OCC positively influences organisational performance in addition to serving as a mediator between market orientation (customer orientation and cross-functional coordination) and organisational performance, whereas competitor orientation positively influences organisational performance.

Originality/value

This paper empirically tested the three dimensions of OCC (learning, process and context) that had previously been discussed only conceptually. Furthermore, the organisation should be market-oriented to possess the capacity for change. Finally, the paper proposes and demonstrates that organisational context (culture) plays a significant role in OCC in developing organisational performance.

中文翻译：

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印度尼西亚高等教育绩效变化的市场导向和能力

目的

变革是不可避免的，组织应发展其组织变革能力 (OCC) 以求生存。本文旨在测试市场导向对 OCC（学习、过程和环境）的影响，以及 OCC 对组织绩效的影响。

设计/方法/方法

这项研究对印度尼西亚排名最高的大学的 314 名学习项目负责人进行了调查，以检验提出的假设。

发现

本研究结果表明，OCC 是由客户导向和跨职能协调（市场导向）决定的，而竞争对手导向影响 OCC 的学习维度。此外，除了作为市场导向（客户导向和跨职能协调）和组织绩效之间的中介外，只有OCC的上下文维度对组织绩效产生积极影响，而竞争者导向对组织绩效产生积极影响。

原创性/价值

本文对之前仅在概念上讨论过的 OCC 的三个维度（学习、过程和上下文）进行了实证测试。此外，组织应以市场为导向，具备变革的能力。最后，本文提出并论证了组织环境（文化）在 OCC 在发展组织绩效方面发挥着重要作用。