Purpose

The purpose of this study was to investigate the participants' attitudes toward the ethical issues caused by collecting social media data (SMD) for research, as well as the effects of familiarity, trust and altruism on the participants' attitudes toward the ethics of SMD research. It is hoped that through this study, scholars will be reminded to respect participants and engage in ethical reflection when using SMD in research.

Design/methodology/approach

This study adopted social media users as its research subjects and used Sina Microblog, the world's largest Chinese social media platform, as the example. Based on the 320 valid responses collected from a survey, structural equation modeling was employed to examine the research model.

Findings

The results indicated that altruism, familiarity and trust have significant influences on participants' attitudes toward the ethics of SMD research, and familiarity also influences attitudes through the mediating role of trust and altruism.

Originality/value

This study explored the mechanism underlying the relationship between the determining factors and participants' attitudes toward the ethics of SMD research, and the results demonstrated that the informed consent mechanism is an effective way to communicate with participants and that the guiding responsibility of the platform should be improved to standardize SMD research.

中文翻译：

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参与者对社交媒体数据研究伦理态度的决定因素

目的

本研究的目的是调查参与者对收集社交媒体数据（SMD）进行研究所引起的伦理问题的态度，以及熟悉度、信任和利他主义对参与者对 SMD 研究伦理态度的影响。 . 希望通过本研究提醒学者们在使用SMD进行研究时要尊重参与者并进行伦理反思。

设计/方法/方法

本研究以社交媒体用户为研究对象，以全球最大的中文社交媒体平台新浪微博为例。根据从调查中收集的 320 份有效回复，采用结构方程模型来检查研究模型。

发现

结果表明，利他、熟悉和信任对参与者对SMD研究伦理的态度有显着影响，熟悉也通过信任和利他的中介作用影响态度。

原创性/价值

本研究探讨了决定因素与参与者对 SMD 研究伦理态度之间关系的潜在机制，结果表明知情同意机制是与参与者沟通的有效方式，平台的引导责任应该是改进以标准化 SMD 研究。