Abstract Effective public communication plays a crucial role in Coastal and Marine Protected Area (CMPA) settings, especially in promoting community support and compliance with protective management measures. While research provides practical guidance for conservation managers, less attention has been given to the internal resources and capacities of the CMPA institutions to support effective communication. Based on a qualitative approach (16 in-depth interviews), this study draws on the views of key agency staff in France to understand internal institutional settings in a context of a low visibility of national CMPAs (especially the Marine Nature Parks and Natura 2000 networks). Results highlight an awareness of the need for well designed and implemented public communication but also clear differences in the way CMPA institutional arrangements hindered and enabled communication efforts. Three aspects are specifically discussed in turn: Centralized versus decentralized governance; Skills and competencies; and ideologies regarding the purpose of CMPAs.

中文翻译：

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从内部看：法国两个沿海和海洋保护区网络公共传播的制度维度

摘要 有效的公众沟通在沿海和海洋保护区 (CMPA) 环境中起着至关重要的作用，尤其是在促进社区支持和遵守保护管理措施方面。虽然研究为保护管理者提供了实用的指导，但对 CMPA 机构支持有效沟通的内部资源和能力的关注较少。本研究基于定性方法（16 次深度访谈），借鉴法国主要机构工作人员的观点，在国家 CMPA（尤其是海洋自然公园和 Natura 2000 网络）知名度较低的情况下了解内部机构设置）。结果突出了对精心设计和实施的公共交流的必要性的认识，但也表明 CMPA 制度安排阻碍和促进交流工作的方式存在明显差异。依次具体讨论三个方面： 集中治理与分散治理；技能和能力；和有关 CMPA 目的的意识形态。