In the current study, we examine why peer-to-peer (P2P) lending platforms play only a minor role in the finance industry in Israel, compared to the traditional banking system. We conducted two studies and attempted to discover if a discrepancy exists between the lenders' preferences and the platforms’ incentives. In the first study, we conducted a conjoint analysis to examine the impact of lenders' decisions to invest through P2P platforms. The second study examines the factors in which platforms use to determine the lending interest rate for loans. We found that although lenders wish to decrease their risk and guarantee their investment, P2P companies encourage riskier borrowers. This contradiction between the priorities of the lenders and those of the platforms may explain why the non-users consider P2P lending to be a high risk. We offer several suggestions to increase the attractiveness of the Fintech and lending platforms industry.

在当前的研究中，我们研究了与传统银行系统相比，为什么点对点 (P2P) 借贷平台在以色列的金融业中只扮演次要角色。我们进行了两项研究，试图发现贷方的偏好和平台的激励之间是否存在差异。在第一项研究中，我们进行了联合分析，以检查贷方决定通过 P2P 平台进行投资的影响。第二项研究考察了平台用来确定贷款利率的因素。我们发现，虽然贷方希望降低风险并保证他们的投资，但 P2P 公司鼓励风险较高的借款人。贷方和平台的优先级之间的这种矛盾可以解释为什么非用户认为 P2P 借贷是高风险的。