ABSTRACT In recent years, livestreaming applications have grown in popularity, with a concentration of users in Asia. This paper examines two popular livestreaming applications in Thailand, using a qualitative digital ethnographic approach, coupled with close visual analysis. Also, this research deals with livestreaming through a gendered lens, applying a feminist theoretical framework to explore factors influencing livestream broadcaster popularity. Research seeks to ascertain how the construction of livestreaming platforms relate to earlier and ongoing live video-based platforms, both theoretically and formally. It is argued that while livestreaming is presented as an iteration of social media, there is an erotic emphasis placed on female aesthetic presentation, economic structure, platform construction, and the nature of digital labor. This closely parallels the construction and emphasis seen in sex-camming platforms, which predate the emergence of livestreaming. In the Thai context, this has major ramifications for reinforcing stereotypes and harmful conceptions regarding Thai female sexual availability and objecthood.

中文翻译：

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直播：泰国商品化身体和性劳动的主流化

摘要 近年来，直播应用越来越受欢迎，用户集中在亚洲。本文使用定性数字人种学方法，结合密切的视觉分析，研究了泰国两种流行的直播应用程序。此外，这项研究通过性别视角处理直播，应用女权主义理论框架来探索影响直播广播受欢迎的因素。研究旨在从理论上和形式上确定直播平台的构建如何与早期和正在进行的基于视频的直播平台相关。有人认为，虽然直播被视为社交媒体的迭代，但色情重点放在女性审美表现、经济结构、平台建设和数字劳动的本质上。这与在直播出现之前的性爱视频平台中看到的结构和重点非常相似。在泰国的背景下，这对强化关于泰国女性性可用性和对象性的陈规定型观念和有害观念具有重大影响。