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Conjoint Analysis vs Preference Analysis: A Comparison
Psychological Reports ( IF 1.7 ) Pub Date : 2021-06-16 , DOI: 10.1177/0033294187060003-208.1
Thomas R. Schori 1 , H. Lee Meadow 2
Affiliation  

Conjoint and Preference Analyses were used in an attempt to identify a potential new product's optimal configuration. From each analysis, the same conclusions were drawn, that is, there was no analytic advantage of one analysis over the other. Since the Preference Analysis was more simple and less costly to use, this procedure seems more desirable to use in optimizing a new product's design.



中文翻译:

联合分析与偏好分析:比较

联合分析和偏好分析用于尝试确定潜在新产品的最佳配置。从每个分析中得出相同的结论,也就是说,一个分析没有比另一个分析的优势。由于偏好分析更简单且使用成本更低,因此该程序似乎更适合用于优化新产品的设计。

更新日期:2021-06-16
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