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Matching Attribute set and Attitude Model
Psychological Reports ( IF 1.789 ) Pub Date : 2021-06-16 , DOI: 10.1177/0033294187060003-214.1
Susan B. Long 1 , Richard H. Evans 1
Affiliation  

The attribute set/attitude model relationship recently proposed by Myers and Shocker was examined using correlational and (LISREL) causal analysis. Compared against more traditional single-attitude model approaches (Ahtola, Adequacy-Importance, and Fishbein), Myers and Shocker's mixed model appears promising. It matched the attitude model which best predicted behavioral intentions for two out of three product attribute sets, and along with the Fishbein model, produced a satisfactory fit with the hypothesized causal structure. However, when the alternative attitude models were compared using a multiple indicator approach, results suggest these models do not appear to be directly measuring the same underlying attribute sets.



中文翻译:

匹配属性集和态度模型

最近由 Myers 和 Shocker 提出的属性集/态度模型关系使用相关性和(LISREL)因果分析进行了检查。与更传统的单一态度模型方法(Ahtola、Adequacy-Importance 和 Fishbein)相比,Myers 和 Shocker 的混合模型似乎很有希望。它与最能预测三个产品属性集中的两个的行为意图的态度模型相匹配,并且与 Fishbein 模型一起,与假设的因果结构产生了令人满意的拟合。然而,当使用多指标方法比较替代态度模型时,结果表明这些模型似乎并没有直接测量相同的基础属性集。

更新日期:2021-06-16
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