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A Knowledge-Based Explanation of Franchise System Resources and Performance
Journal of Marketing Channels Pub Date : 2016-07-02 , DOI: 10.1080/1046669x.2016.1186470
Hyo Jin (Jean) Jeon , Rajiv P. Dant , Brent L. Baker

The knowledge-based view (KBV) holds that the knowledge that an organization possesses is its most important strategic resource. Despite how important the adequate use of knowledge is to franchise system success, the KBV has yet to guide many franchising studies. The most important principle of KBV is to recognize system-wide resources through the eyes of knowledge-based resources. Using two separate secondary data sets, we examine the relationships between the knowledgeable employment of system resources and system performance. Empirical results reveal consistent support for our hypotheses. The ensuing discussion focuses on the implications of our findings.

中文翻译:

基于知识的特许经营系统资源和绩效解释

基于知识的观点(KBV)认为一个组织所拥有的知识是其最重要的战略资源。尽管充分利用知识对特许经营系统的成功有多么重要,但 KBV 尚未指导许多特许经营研究。KBV最重要的原则是通过知识型资源的眼光来识别系统范围的资源。使用两个独立的辅助数据集,我们检查了系统资源的知识使用与系统性能之间的关系。实证结果表明我们的假设得到一致支持。随后的讨论集中在我们发现的影响上。
更新日期:2016-07-02
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