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BRICS, Brexit, and Beyond: International Dynamics of Marketing Channels—An Overview
Journal of Marketing Channels Pub Date : 2016-10-01 , DOI: 10.1080/1046669x.2016.1224299
Roland Vogt 1
Affiliation  

This article examines two important changes in the evolution of the global governance architecture: its increasing fragmentation and a decay in domestic political support for transnational governance. By analyzing the case of the BRICS and Brexit as exponents of these trends, the article suggests that a proliferation of new but weak global governance actors is likely. This is significant for globally operating businesses as there will be a more pronounced mismatch between global economic integration and interdependence on the one hand and meaningful regulatory oversight and policy coordination at the global level on the other.

中文翻译:

金砖国家、英国脱欧及其他:营销渠道的国际动态——概述

本文考察了全球治理架构演变过程中的两个重要变化:其日益分散和国内对跨国治理的政治支持减弱。通过分析金砖国家和英国退欧作为这些趋势的代表的案例,文章表明新的但软弱的全球治理行为体可能会激增。这对全球运营的企业来说意义重大,因为一方面全球经济一体化和相互依存与另一方面全球层面有意义的监管和政策协调之间将存在更明显的不匹配。
更新日期:2016-10-01
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