The sharing economy is a regulatory-disruptive business model in transportation, accommodation, household services, and other service sectors. In this article, we examine the ethical issues in the sharing-economy business model that depends on trust and reputation. We draw from the stakeholder, trust, and institutional theory literature to explore ways to encourage conformity of practices in the relatively infant marketing channel of the sharing economy.

中文翻译：

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共享经济中的伦理：创建合法的营销渠道

共享经济是交通、住宿、家庭服务和其他服务行业的监管破坏性商业模式。在本文中，我们研究了依赖于信任和声誉的共享经济商业模式中的道德问题。我们从利益相关者、信任和制度理论文献中汲取灵感，探索在共享经济相对幼稚的营销渠道中鼓励实践一致性的方法。