Given the growth of franchising globally, now is an important time to consider the international expansion trends of franchisors. This study examines current trends in the international expansion plans of United States franchisors using a unique data set drawn from 438 announcements on the International Franchise Association's website made by 85 franchisors over nine years. The findings describe the scope, duration, markets, entry modes used, and expansion rationale. Contrary to past practices, United States franchisors are more focused on expanding into the emerging markets of Asia rather than the developed markets of the West. It appears that they are attracted by the growth in these markets. Finally, the results are used to summarize the key trends in international franchise expansion and to generate propositions for future research. Some limitations and implications for practice are discussed.

中文翻译：

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美国特许人的国际扩张：现状报告和未来研究建议

鉴于特许经营在全球范围内的增长，现在是考虑特许人国际扩张趋势的重要时机。本研究使用来自国际特许经营协会网站上 9 年间 85 位特许经营商发布的 438 份公告的独特数据集，研究了美国特许经营商国际扩张计划的当前趋势。调查结果描述了范围、持续时间、市场、使用的进入模式和扩张的理由。与过去的做法相反，美国特许人更侧重于扩展到亚洲的新兴市场，而不是西方的发达市场。他们似乎被这些市场的增长所吸引。最后，结果用于总结国际特许经营扩张的主要趋势，并为未来的研究提出建议。