Our goal is to provide an overview of the sharing economy in the context of marketing channels and supply chains. The use of peer-to-peer disruptive technology is challenging participation in traditional marketing channels. We provide grounded research that explains this new business model and briefly examines key issues that firms in this new marketing channel face. Some of the issues include access versus ownership, the role of independent contractors, and regulatory issues. We position the sharing economy as a unique marketing channel and explain how it differs from traditional marketing channels. Although we define key terminology, other articles in this issue provide in-depth coverage of the emerging issues.

中文翻译：

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共享经济的巨变：撼动营销渠道和供应链

我们的目标是在营销渠道和供应链的背景下概述共享经济。点对点颠覆性技术的使用正在挑战传统营销渠道的参与。我们提供扎实的研究来解释这种新的商业模式，并简要地研究这个新营销渠道中的公司面临的关键问题。其中一些问题包括访问权与所有权、独立承包商的作用以及监管问题。我们将共享经济定位为独特的营销渠道，并解释它与传统营销渠道的区别。尽管我们定义了关键术语，但本期的其他文章对新出现的问题进行了深入报道。