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Retail internationalization: A review and directions for future research
Journal of Marketing Channels Pub Date : 2018-04-03 , DOI: 10.1080/1046669x.2019.1646183
Boryana V. Dimitrova 1 , Bert Rosenbloom 1 , Trina Larsen Andras 1 , Saejoon Kim 2
Affiliation  

Abstract The purpose of this article is to provide a review of scholarly articles that have examined retail internationalization issues. We identify three core areas within RI research: (1) RI drivers and impediments, (2) RI strategy, and (3) RI performance. We also discuss four RI strategy issues that have been examined: (1) RI speed, (2) Foreign market selection, (3) Foreign entry mode, and (4) Strategy employed. Based on the review, we point to multiple areas where RI research is lacking and can contribute to the advancement of the field as well as offer insightful implications for international retail managers.

中文翻译:

零售国际化:回顾和未来研究方向

摘要 本文的目的是对研究零售国际化问题的学术文章进行综述。我们确定了 RI 研究的三个核心领域:(1) RI 驱动因素和障碍,(2) RI 策略,以及 (3) RI 性能。我们还讨论了四个已经研究过的 RI 策略问题:(1) RI 速度,(2) 国外市场选择,(3) 国外进入模式,以及 (4) 采用的策略。根据审查,我们指出了 RI 研究缺乏的多个领域,这些领域可以促进该领域的发展,并为国际零售经理提供有见地的影响。
更新日期:2018-04-03
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