Abstract

This study represents a first comprehensive overview of the state-of-the-art of the franchise industry in South Asia. The development of franchising in the seven South Asian countries of Bangladesh, Bhutan, India, the Maldives, Nepal, Pakistan, and Sri Lanka is outlined. A systematic overview of the franchise industry and its relatively short history in the region is created for each country, synthesizing economic and franchise infrastructure development. The study shows clear deficiencies across South Asia with regards to reliable legal regimes, specific franchise legislation and disclosure requirements, the availability of official data on franchising, and franchise education. Implications for policy makers and franchise academics conclude the analysis.

摘要

本研究首次全面概述了南亚特许经营行业的最新水平。概述了孟加拉国、不丹、印度、马尔代夫、尼泊尔、巴基斯坦和斯里兰卡这七个南亚国家的特许经营发展情况。为每个国家创建了特许经营行业及其在该地区相对较短历史的系统概述，综合了经济和特许经营基础设施的发展。该研究表明，南亚在可靠的法律制度、具体的特许经营立法和披露要求、特许经营官方数据的可用性以及特许经营教育方面存在明显缺陷。对政策制定者和特许经营学者的影响总结了分析。