Abstract Franchising is an important part of the U.S. economy. According to the International Franchise Association (IFA), franchising provides 9.0 million jobs and pays out 351 billion dollars in wages and benefits annually (2016). This study examines franchise relationships in the context of building franchisees’ perceptions of support from the franchisor. The literature was examined to determine if and what support provided by the franchisor has a positive impact on the franchisee. We examine four dimensions of organizational climate (i.e., initiating structure, leadership consideration, autonomy, and reward orientation), brand value/recognition and franchisee’s perception of the quality of the franchisor’s advertising as predictors of perceived franchise support. This study indicates there is a positive and significant impact between three types of organizational climate (i.e., leadership consideration, autonomy, and reward orientation). In addition, a positive impact to brand value recognition on perceived franchise support and a negative effect on initiating structure.

中文翻译：

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导致感知特许经营支持的前因

摘要 特许经营是美国经济的重要组成部分。根据国际特许经营协会 (IFA) 的数据，特许经营每年提供 900 万个工作岗位并支付 3510 亿美元的工资和福利（2016 年）。本研究在建立被特许人对特许人支持的看法的背景下检查特许经营关系。检查文献以确定特许人提供的支持是否以及何种支持对被特许人产生积极影响。我们考察了组织氛围的四个维度（即启动结构、领导考虑、自主性和奖励导向）、品牌价值/认可和加盟商对特许人广告质量的看法，作为感知特许经营支持的预测因素。本研究表明，三种类型的组织氛围（即领导考虑、自治和奖励导向）之间存在积极且显着的影响。此外，品牌价值认知对感知特许经营支持有积极影响，对启动结构有消极影响。