Abstract This article discusses a “perfect storm” that has evolved in recent years related to the composition of the U.S. Latino population—a dramatic demographic shift that threatens the economic stability of supermarkets and other retailers that have traditionally focused their services or products on the foreign-born segment of the Latino population. Using spatial analysis of recent data provided by the American Community Survey and the Consumer Expenditure Survey, the study identified four distinct segments of U.S. counties that provide different levels of market potential related to the concentration of native-born and foreign-born Latinos, their English-language proficiency, and their estimated food-at-home expenditures. Based on these findings, suggestions are made for marketers to re-align their marketing strategies to minimize the potential negative consequences of the developing perfect storm.

中文翻译：

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美国超市正面临一场完美风暴

摘要 本文讨论了近年来与美国拉丁裔人口构成相关的“完美风暴”——一种戏剧性的人口转变，威胁着超市和其他零售商的经济稳定，这些零售商传统上将其服务或产品集中在外国-出生的拉丁裔人口。通过对美国社区调查和消费者支出调查提供的最新数据的空间分析，该研究确定了美国县的四个不同部分，这些部分提供了与本地出生和外国出生的拉丁美洲人的集中度相关的不同市场潜力水平，他们的英语- 语言能力，以及他们估计的家庭食物支出。基于这些发现，