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In search of corporate governance in franchising
Journal of Marketing Channels Pub Date : 2020-05-13 , DOI: 10.1080/1046669x.2020.1763536
Christopher von Koch 1 , Martin Ludvigsson-Wallette 1 , Ola Nilsson 1
Affiliation  

Abstract A firm’s governance structure and business model might explain the firm’s failure or success. Franchising is a business model that has not received much attention within the corporate governance (CG) literature even though it obviously brings several unique CG challenges. Therefore, we review articles at the interface of CG and franchising. We identify and thematize the literature in four focus areas, each with a different relationship to CG: 1) traditional CG, 2) governance challenges unique to franchising, 3) governance modes, and 4) contracts. We find that the literature largely ignores the traditional view of CG when examining many aspects of franchising. We also find that the franchising literature covers governance topics when discussing governance modes, which provides a basis for developing CG theories. Altogether, our findings open a promising avenue for future research that incorporates CG into studies of franchising.

中文翻译:

在特许经营中寻找公司治理

摘要 公司的治理结构和商业模式可能解释公司的失败或成功。特许经营是一种在公司治理 (CG) 文献中并未受到太多关注的商业模式,尽管它显然带来了一些独特的 CG 挑战。因此,我们在CG和特许经营的界面上审查文章。我们确定四个重点领域的文献并将其主题化,每个领域都与 CG 有不同的关系:1) 传统 CG,2) 特许经营特有的治理挑战,3) 治理模式,以及 4) 合同。我们发现,在研究特许经营的许多方面时,文献在很大程度上忽略了传统的 CG 观点。我们还发现特许经营文献在讨论治理模式时涵盖了治理主题,这为发展 CG 理论提供了基础。共,
更新日期:2020-05-13
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