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Industry Transformation via Channel Disruption
Journal of Marketing Channels Pub Date : 2017-04-03 , DOI: 10.1080/1046669x.2017.1346974
Andrew B. Crittenden 1 , Victoria L. Crittenden 2 , William F. Crittenden 3
Affiliation  

We are living in an era of disruption. Massive changes are affecting businesses and these changes are impacting traditional channels of distribution. Industries are evolving with many reaching maturity and searching for ways to create growth. Although incumbents seek to survive, this new era has created vast opportunities for startups to shake-up the status quo. This shake-up is appearing in the exchange occurring between customers and companies with the exchange facilitated by the channel of distribution. The intent of this article is to describe rapid changes occurring in a small number of industries (i.e., financial services, real estate, healthcare, and transportation) in the hopes of creating excitement for future scholarly exploration related to channels of distribution in the sharing economy.

中文翻译:

通过渠道中断的行业转型

我们生活在一个颠覆的时代。巨大的变化正在影响企业,这些变化正在影响传统的分销渠道。行业正在不断发展,许多行业已趋于成熟,并正在寻找创造增长的方法。尽管现有企业寻求生存,但这个新时代为初创企业创造了改变现状的巨大机会。这种改变出现在客户和公司之间的交流中,这种交流由分销渠道促进。本文的目的是描述少数行业(即金融服务、房地产、医疗保健和交通)中发生的快速变化,希望为未来与共享经济分销渠道相关的学术探索创造兴奋.
更新日期:2017-04-03
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