当前位置: X-MOL 学术Journal of Marketing Channels › 论文详情
Our official English website, www.x-mol.net, welcomes your feedback! (Note: you will need to create a separate account there.)
Assessing consumer logistics functions in grocery shopping: Evidence from an emerging market
Journal of Marketing Channels Pub Date : 2019-12-18 , DOI: 10.1080/1046669x.2019.1700868
Işık Özge Yumurtacı Hüseyinoğlu 1 , Herbert Kotzab 2, 3 , Kübra Göksu Köstepen 4 , Tilo Halaszovich 5
Affiliation  

Abstract Consumer logistics (CL), focuses on the role of consumers in the logistical processing of goods for the purpose of consumption from point of acquisition to the point of disposal. The objective of this study is to test and validate the CL scale as introduced by Bahn, Granzin, and Tokman for grocery shopping in a previously unexplored country setting, namely in Turkey. Our findings show in contrast to Bahn et al. only six CL functions: information search, transportation management and materials handling, storage management & inventory needs assessment, contingent inventory operations & product acquisition, intra-household communication, and interdependent transportation operations. These six CL functions are more applicable for an emerging market, such as Turkey. These findings are consistent across the different socio-demographic characteristics in our sample.

中文翻译:

评估杂货店购物中的消费者物流功能:来自新兴市场的证据

摘要 消费者物流(CL),关注消费者在商品物流加工过程中的作用,以消费为目的,从获取点到处理点。本研究的目的是测试和验证 Bahn、Granzin 和 Tokman 引入的 CL 量表,用于在以前未开发的国家环境(即土耳其)中进行杂货店购物。我们的发现与 Bahn 等人相反。只有六个 CL 功能:信息搜索、运输管理和材料处理、存储管理和库存需求评估、或有库存操作和产品获取、家庭内部通信和相互依赖的运输操作。这六个 CL 功能更适用于新兴市场,例如土耳其。
更新日期:2019-12-18
down
wechat
bug