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Negotiating Muslim masculinity: androgynous spaces within feminized fashion
Journal of Fashion Marketing and Management ( IF 3.2 ) Pub Date : 2016-03-14 , DOI: 10.1108/jfmm-11-2014-0080
Fajer Saleh Al-Mutawa

Purpose – The purpose of this paper is to explore how Muslim men in Kuwait negotiate their luxury fashion consumption (considered a feminized practice in Kuwait) without compromising their masculine identity. Design/methodology/approach – The data were collected through 108 qualitative questionnaires and two unstructured in-depth interviews. Non-participant observations and informal conversations took place as part of an ongoing ethnographic study on luxury fashion consumption in Kuwait. Findings – Within the feminized space of fashion, accessories (such as shoes, wallets, watches, sunglasses, etc.) seem to allow Muslim men an androgynous space (consumer constructions of gendered spaces to be equally masculine and feminine) to be fashionable yet maintain a masculine identity. Research limitations/implications – Further research may explore the negotiation of androgyny among men who consume luxury fashion clothing or conspicuously feminized fashion (such as jewellery and handbags) in highly gendered societ...

中文翻译:

谈判穆斯林男子气概:女性化时尚中的雌雄同体空间

目的——本文的目的是探讨科威特的穆斯林男性如何在不损害男性身份的情况下协商他们的奢侈时尚消费(在科威特被认为是女性化的做法)。设计/方法/途径——数据是通过 108 份定性问卷和两次非结构化深度访谈收集的。非参与者观察和非正式对话是正在进行的关于科威特奢侈品时尚消费的民族志研究的一部分。发现——在女性化的时尚空间中,配饰(如鞋子、钱包、手表、太阳镜等)似乎为穆斯林男性提供了一个雌雄同体的空间(消费者构建的性别空间同样具有男性和女性特征)既时尚又保持一个男性化的身份。
更新日期:2016-03-14
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