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Factors affecting consumer acquisition of secondhand clothing in the USA
Journal of Fashion Marketing and Management ( IF 3.2 ) Pub Date : 2017-05-08 , DOI: 10.1108/jfmm-10-2016-0090
Pamela Norum 1 , Marjorie Norton 2
Affiliation  

Purpose The purpose of this paper is to explore factors affecting secondhand clothing acquisition among a sample of US female consumers based on an economic perspective. Design/methodology/approach This research is descriptive in nature, utilizing a survey of 500 US female consumers to explore relationships between five modes of secondhand clothing acquisition and selected consumer characteristics. Logistic regression was used to analyze the data. Findings The significant variables were income, age, number of toddlers and children ages 6-17 present in households, and sewing and repair skills. Income was found to be negatively related to purchasing secondhand clothing, suggesting that consumers view used clothing as an inferior good. Consumers in Gen Y were more likely to be involved in various means of secondhand clothing acquisition, holding income constant, than Baby Boomers. Practical implications Overcoming the stigma of inferiority associated with secondhand clothing, encouraging repair skills, and the repair of clothing, reaching out to consumers to build on their interest in DIY projects, and utilizing new technology (e.g. apps for sharing clothes) are practical implications. Originality/value The paper examined multiple modes of clothing acquisition rather than a single mode, and contributes insight regarding the economic concept of secondhand clothing as an inferior good.

中文翻译:

美国消费者购买二手服装的影响因素

目的本文的目的是从经济角度探讨影响美国女性消费者样本中二手服装购买的因素。设计/方法/途径 本研究本质上是描述性的,利用对 500 名美国女性消费者的调查来探讨二手服装购买的五种模式与选定的消费者特征之间的关系。使用逻辑回归分析数据。结果 重要的变量是收入、年龄、家庭中 6-17 岁幼儿和儿童的数量,以及缝纫和修理技能。收入与购买二手衣服呈负相关,这表明消费者将二手衣服视为低档商品。Y世代消费者更可能参与各种二手服装收购方式,保持收入不变,而不是婴儿潮一代。实际意义 克服与二手服装相关的自卑污名,鼓励修理技能和服装修理,接触消费者以建立他们对 DIY 项目的兴趣,以及利用新技术(例如共享衣服的应用程序)是实际意义。原创性/价值 该论文研究了服装购买的多种模式,而不是单一模式,并有助于洞察二手服装作为低档商品的经济概念。共享衣服的应用程序)具有实际意义。原创性/价值 该论文研究了服装购买的多种模式,而不是单一模式,并有助于洞察二手服装作为低档商品的经济概念。共享衣服的应用程序)具有实际意义。原创性/价值 该论文研究了服装购买的多种模式,而不是单一模式,并有助于洞察二手服装作为低档商品的经济概念。
更新日期:2017-05-08
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