Purpose – The purpose of this paper is to determine which factors impact body image satisfaction of Generation Y college age and young professional females born between the years of 1980 and 1993, age 20-33 years in the State of Texas. Design/methodology/approach – An online survey created in Qualtrics was e-mailed to recruit research participants. Quantitative data were collected and analyzed in IBM SPSS Statistics 21. Exploratory factor analysis, reliability, computing variable mean, and linear multiple regression were performed. The variables explored were divided and grouped into major factors. Findings – Millennial females are influenced by their own personal preferences, morals and beliefs, and certain occasions, seasons, climate, and the weather. These factors significantly influence body image satisfaction. The model developed in this study provides researchers with a new perspective on body image satisfaction and purchase intent. This study extends the theory of reasoned action by identifying spe...

中文翻译：

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影响人体形象满意度和购买意愿的因素探讨

目的——本文的目的是确定哪些因素会影响德克萨斯州 1980 年至 1993 年间出生、年龄 20-33 岁的 Y 一代大学年龄和年轻职业女性的身体形象满意度。设计/方法/方法——在 Qualtrics 中创建的在线调查已通过电子邮件发送以招募研究参与者。在 IBM SPSS Statistics 21 中收集和分析定量数据。进行探索性因素分析、可靠性、计算变量均值和线性多元回归。探索的变量被划分并分组为主要因素。调查结果——千禧一代女性受到她们自己的个人喜好、道德和信仰以及某些场合、季节、气候和天气的影响。这些因素显着影响身体形象满意度。本研究中开发的模型为研究人员提供了关于身体形象满意度和购买意愿的新视角。本研究通过识别特定行为扩展了理性行动的理论...