Purpose – The purpose of this paper is to explore how interior spaces can be differently represented across home magazines of different background and target audiences. And investigates how visual texts can differentiate a brand, increase brand loyalty and target different market segments. Design/methodology/approach – This paper draws on material for comparative analysis from three home magazines (Wallpaper, Ideal Home and Elle Decoration). It combines quantitative methods (content analysis) and qualitative methods (fieldwork observations). Findings – This research suggests that Wallpaper is not just a magazine, but it has expanded to become a brand with a well-recognized logo. Practitioners managed to create a strong brand through the creation of a magazine with a very distinctive style among its competitors that clearly address the elite. Research limitations/implications – This paper focused on the production of magazine features and representations of interior spaces. Further research could be conduc...

中文翻译：

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视觉研究方法、品牌推广和杂志读者群

目的——本文的目的是探索如何在不同背景和目标受众的家庭杂志中以不同的方式呈现室内空间。并研究视觉文本如何区分品牌、提高品牌忠诚度并针对不同的细分市场。设计/方法/方法——本文借鉴了来自三本家庭杂志（壁纸、理想家居和 Elle Decoration）的材料进行比较分析。它结合了定量方法（内容分析）和定性方法（实地考察）。调查结果——这项研究表明，Wallpaper 不仅仅是一本杂志，而且已经扩展成为一个拥有广为人知的标志的品牌。从业者通过创建一本在竞争对手中风格非常独特、明确针对精英的杂志，成功地创建了一个强大的品牌。研究局限性/影响——本文侧重于杂志特写和室内空间表现的制作。进一步的研究可以进行...