– The purpose of this paper is to trace developments in the fashion business commitment to sustainability over two decades and identify the drivers that progressively changed fashion brands’ perspective on sustainable supply chain management. , – The research methodology is in the lines of Donald Schon reflective practice. Reflection-on-action is based on one of the authors practice in consultancy to fashion companies and in dialog with NGOs. The professional experience has been reconsidered through the analysis of the literature on sustainability initiatives and review of case histories. , – The time span considered captures fashion brands sustainability awareness in its statu nascenti (nascent state) revealing a trial and error process that led to progressive refinements of both means and ends. Change drivers identified are: go beyond monitoring, adopt a comprehensive approach, look beyond first tier of suppliers, integrate sustainability to core business practices and bring transparency to the supply chain. , – Existing literature surveys show that authors used to focus on specific issues and concentrate on individual case studies, under-representing the complex set of factors that companies, institutions and NGOs address, including the effect of past decisions, successes and mistakes. The paper is a first step to fill the gap and provides an up-to-date overview of current developments aimed at both scholars and practitioners, especially CSR and marketing managers and NGOs campaigners.

中文翻译：

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时装业可持续供应链管理的 20 年评估

– 本文的目的是追踪二十多年来时尚企业对可持续发展承诺的发展，并确定逐渐改变时尚品牌对可持续供应链管理的看法的驱动因素。, – 研究方法是在唐纳德·肖恩反思实践的路线。对行动的反思是基于作者之一在时尚公司的咨询和与非政府组织的对话中的实践。通过对可持续性举措的文献分析和案例历史回顾，重新考虑了专业经验。, – 所考虑的时间跨度反映了时尚品牌在其statu nascenti（新生状态）中的可持续性意识，揭示了导致手段和目的逐步改进的试错过程。确定的变革驱动因素是：超越监控，采用综合方法，超越一级供应商，将可持续性融入核心业务实践，并为供应链带来透明度。, – 现有文献调查表明，作者过去常常关注特定问题并专注于个别案例研究，未能充分代表公司、机构和非政府组织解决的一系列复杂因素，包括过去决策、成功和错误的影响。该论文是填补空白的第一步，并针对学者和从业者，尤其是企业社会责任和营销经理以及非政府组织的活动家，提供了当前发展的最新概述。– 现有文献调查表明，作者过去常常关注特定问题并专注于个别案例研究，未能充分代表公司、机构和非政府组织所处理的一系列复杂因素，包括过去决策、成功和错误的影响。该论文是填补空白的第一步，并针对学者和从业者，尤其是企业社会责任和营销经理以及非政府组织的活动家，提供了当前发展的最新概述。– 现有文献调查表明，作者过去常常关注特定问题并专注于个别案例研究，未能充分代表公司、机构和非政府组织所处理的一系列复杂因素，包括过去决策、成功和错误的影响。该论文是填补空白的第一步，并针对学者和从业者，尤其是企业社会责任和营销经理以及非政府组织的活动家，提供了当前发展的最新概述。