Purpose – The purpose of this paper is to examine the relationship between conspicuous consumption and public self-consciousness, materialism and domain-specific self-esteem, demographics and shopping behaviour. Design/methodology/approach – Focusing on clothing, public self-consciousness, materialism and domain-specific self-esteem are examined in relation to two characteristics of clothing: expensive and fashionable. Using a sample of 261 UK young professionals, the paper compares the five factors across three levels of clothing conspicuous consumption (low, medium and high). Findings – Findings indicate that while the five factors were associated to different levels of conspicuous consumption, the relationship was not always evident. Expensive clothing was more related to conspicuousness than fashionable clothing and differences between low- and medium/high-conspicuousness individuals appear to be larger than the difference between medium and high-conspicuousness groups. Practical implications – Price ...

中文翻译：

---

年轻职场人士对服装的炫耀性消费

目的——本文的目的是研究炫耀性消费与公众自我意识、物质主义和特定领域的自尊、人口统计和购物行为之间的关系。设计/方法/方法——关注服装、公众自我意识、物质主义和特定领域的自尊与服装的两个特征相关：昂贵和时尚。该论文使用了 261 名英国年轻专业人士的样本，比较了服装炫耀性消费的三个级别（低、中和高）的五个因素。调查结果——调查结果表明，虽然这五个因素与不同程度的炫耀性消费有关，但这种关系并不总是很明显。与时尚服装相比，昂贵的服装与显眼的相关性更大，低和中/高显眼人群之间的差异似乎大于中高显眼人群之间的差异。实际意义——价格...