Purpose – The purpose of this paper is to provide a new perspective by conceptualising country of origin (COO) from a management perspective, identifying the impact different COO constructs have in the context of fashion retailer and manufacturer businesses. Design/methodology/approach – This qualitative study comprises a series of in-depth interviews with key informants from large-scale fashion retailers and manufacturers in the UK. Findings – The major findings of this research demonstrate that COO is considered a strategic business imperative but manifests in a variety of ways depending on brand positioning, long-term strategic plans, expertise, and brand values, etc. Research limitations/implications – This study contributes to the body of knowledge about the importance of COO. The findings of this research will have practical implications for manufacturers and retailers, informing the debate on the value of the “Made in […]” epithet. Findings are limited to the UK fashion clothing industry. Originali...

中文翻译：

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关于原产国的管理观点

目的——本文的目的是通过从管理的角度对原产国 (COO) 进行概念化，确定不同的 COO 结构对时装零售商和制造商业务的影响，从而提供一个新的视角。设计/方法/方法——这项定性研究包括对英国大型时装零售商和制造商的主要知情人进行的一系列深入访谈。发现——本研究的主要发现表明，首席运营官被认为是一项战略性的业务要务，但会以多种方式表现出来，具体取决于品牌定位、长期战略计划、专业知识和品牌价值等。 研究局限性/影响——本研究有助于了解 COO 的重要性。这项研究的结果将对制造商和零售商产生实际影响，为关于“[...] 制造”绰号价值的辩论提供信息。调查结果仅限于英国时尚服装行业。原创...