ABSTRACT While contests and conflicts are well recognized in heritage research, analysis of the specific circumstances and dilemmas that individuals and groups face when pursuing heritage goals and partaking in heritage contests can benefit from further methodological work. This paper presents a case and method for incorporating concepts from an emerging interactionist perspective on social movements into heritage research in order to better conceptualize and analyze the interactions and processes through which collective identity and heritage is co-produced. We examine the political and interpretive processes at the heart of heritage research, consider areas in which the language and concepts of social movements addresses existing gaps and disagreements, and identify a set of questions that will open new perspectives on heritage movements and contests. We apply these questions to a heritage contest over the World Heritage site of Pasargadae in Iran, emphasizing how heritage activists advanced their perspectives and claims, eventually leading to the incorporation of Iran’s pre-Islamic heritage within the official Islamic republic discourse.

中文翻译：

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遗产竞赛：我们可以从社会运动中学到什么？

摘要 虽然竞赛和冲突在遗产研究中得到广泛认可，但分析个人和团体在追求遗产目标和参与遗产竞赛时所面临的具体情况和困境，可以从进一步的方法论工作中受益。本文提出了一个案例和方法，将新兴的互动主义视角下的社会运动概念纳入遗产研究，以便更好地概念化和分析集体认同和遗产共同产生的相互作用和过程。我们研究遗产研究核心的政治和解释过程，考虑社会运动的语言和概念解决现有差距和分歧的领域，并确定一组问题，这些问题将为遗产运动和竞赛开辟新的视角。我们将这些问题应用于针对伊朗 Pasargadae 世界遗产地的遗产竞赛，强调遗产活动家如何推进他们的观点和主张，最终将伊朗的前伊斯兰遗产纳入官方伊斯兰共和国话语中。