The purpose of this paper is to connect the literatures on sustainability, innovation and paradox to suggest that sustainability constraints – simultaneously addressing commercial and sustainability goals – will increase organizational innovation.,Drawing from the literatures on paradox, innovation and sustainability, the authors develop theory about how managers can deliberately enhance the generation and implementation of creative ideas within their organizations.,The authors build on the existing literature that suggests sustainability considerations should be strategically and deeply integrated elements of business activity by developing arguments about how such integration improves organizational performance. The authors argue sustainability considerations, by creating unique forms of constraints, improve organizational success by enhancing creative idea generation and implementation.,Even strategic leaders espousing to only maximize economic efficiency face the challenge of effectively managing sustainability constraints. The discrepancy between what they should do and the problems they face means strategic leaders often have fewer tools to manage and reflect on their own decision-making than is available in the management literature. This paper presents arguments from diverse research that describes potential decision processes and their outcomes.,This paper highlights an important shift in how sustainability constraints are fundamental drivers of long-term organizational performance.,Extant literature treats the simultaneous attention to sustainability concerns and commercial success as difficult accomplishments of clever strategic leaders. Instead, the authors propose that simultaneous attention to sustainability and commercial imperatives is fundamental to long-term organizational success, because it is a powerful determinant of new products, services and business models.

中文翻译：

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从可持续性限制到创新

本文的目的是将有关可持续性、创新和悖论的文献联系起来，以表明可持续性约束——同时解决商业和可持续性目标——将增加组织创新。,作者从悖论、创新和可持续性方面的文献中发展出理论关于管理者如何在其组织内有意识地促进创造性想法的产生和实施。作者建立在现有文献的基础上，这些文献表明可持续性考虑应该通过发展关于这种整合如何提高组织绩效的论点来战略性地和深度整合业务活动的元素。作者通过创建独特形式的约束来论证可持续性考虑，通过增强创意的产生和实施来提高组织的成功率。即使是只支持最大限度地提高经济效率的战略领导者也面临着有效管理可持续性约束的挑战。他们应该做什么和他们面临的问题之间存在差异，这意味着战略领导者通常比管理文献中拥有更少的工具来管理和反思自己的决策。本文提出了来自不同研究的论点，这些研究描述了潜在的决策过程及其结果。本文强调了可持续性约束如何成为长期组织绩效的基本驱动因素的重要转变。现有文献将同时关注可持续性问题和商业成功视为聪明的战略领导者的艰巨成就。相反，作者提出同时关注可持续性和商业需求是组织长期成功的基础，因为它是新产品、服务和商业模式的强大决定因素。