COVID ‐19 and the Demand for Online Food Shopping Services: Empirical Evidence from Taiwan,American Journal of Agricultural Economics

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COVID ‐19 and the Demand for Online Food Shopping Services: Empirical Evidence from Taiwan
American Journal of Agricultural Economics ( IF 4.2 ) Pub Date : 2020-11-23 , DOI: 10.1111/ajae.12170
Hung‐Hao Chang , Chad D. Meyerhoefer

We investigate how the coronavirus pandemic affected the demand for online food shopping services using data from the largest agri-food e-commerce platform in Taiwan We find that an additional confirmed case of COVID-19 increased sales by 5 7% and the number of customers by 4 9% The demand for grains, fresh fruit and vegetables, and frozen foods increased the most, which benefited small farms over agribusinesses The variety of products sold on the e-commerce platform also increased during the pandemic, which suggests the concentration of sales on niche products could increase as more consumers are drawn to online platforms Our investigation of mechanisms for the shift to online food shopping indicates that sales were highly responsive to COVID-19 media coverage and online content © 2020 Agricultural & Applied Economics Association

更新日期：2020-11-23

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