ABSTRACT The UK National Student Survey gathers student feedback on a variety of different university and course experiences. But it does not ask which, if any, matter most to students. Yorke and Vaughan (2012) acknowledge a lack of research into Creative and Media organisational pedagogies. How can we know what is truly important to students? What do they really care about? A pilot study, utilising UK NSS qualitative open text box comments, has supplied the data for my forthcoming research project, signposting areas within student experience that deserve further attention. A phenomenological approach was used and Q methodology afforded a systematic analysis of students’ ‘insider’ views. The study's aim was to explore students’ individual subjective beliefs and reveal any shared or contradictory opinions. Thirteen students took part in Q sorts generating a unique insight into each student's own subjective experience. Three distinct factors, or viewpoints, emerged, identifying those students holding similar views. Innovative yet small and in its infancy, findings from the pilot study may have significant applications – particularly for course organisation and marketing strategies.

中文翻译：

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对本科生来说真正重要的创意和媒体课程：英国研究学生的声音

摘要 英国全国学生调查收集了学生对各种不同大学和课程经历的反馈。但它并没有问哪个（如果有的话）对学生最重要。Yorke 和 Vaughan (2012) 承认缺乏对创意和媒体组织教学法的研究。我们怎样才能知道什么对学生来说真正重要？他们真正关心的是什么？一项利用 UK NSS 定性开放文本框评论的试点研究为我即将开展的研究项目提供了数据，指明了学生体验中值得进一步关注的领域。使用了现象学方法，Q 方法论对学生的“内部人士”观点进行了系统分析。该研究的目的是探索学生的个人主观信念并揭示任何共享或矛盾的观点。13 名学生参加了 Q 排序，对每个学生自己的主观体验产生了独特的见解。出现了三个不同的因素或观点，确定了持有相似观点的学生。创新但规模小且处于起步阶段，试点研究的结果可能具有重要的应用价值——尤其是在课程组织和营销策略方面。