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Suburban taste
Home Cultures ( IF 0.5 ) Pub Date : 2016-09-01 , DOI: 10.1080/17406315.2016.1242328
Shuntaro Nozawa , Jo Lintonbon

Abstract The cultural production of Japanese suburban housing between 1910 and 1939 was informed by changing perceptions of family and self in relation to domestic space and the everyday. This article focuses on the Hankyu Corporation, an Osaka-based railway company that presented itself as a cultural authority for middle-class families in a wide range of enterprises, including the construction of suburban estates. By revisiting its publicity material, including a monthly magazine and housing catalogs, we demonstrate the complex process through which Hankyu narratively visualized and materialized an image of suburban life in its housing designs. We address the subjective nature of taste in influencing and shaping consumer choices around the spatial production of neighborhoods and the conduct of daily life in the suburbs.

中文翻译:

郊区味道

摘要 1910 年至 1939 年间日本郊区住宅的文化生产是通过改变与家庭空间和日常生活相关的家庭和自我观念而产生的。本文重点介绍阪急公司,这是一家总部位于大阪的铁路公司,该公司在包括郊区庄园的建设在内的各种企业中将自己视为中产阶级家庭的文化权威。通过重新审视其宣传材料,包括月刊和住房目录,我们展示了阪急在其住房设计中叙事性地将郊区生活形象形象化和具体化的复杂过程。我们解决了品味在影响和塑造围绕社区空间生产和郊区日常生活行为的消费者选择方面的主观性质。
更新日期:2016-09-01
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