Abstract Ali Ağaoğlu is the leading figure in the construction industry in Turkey, specializing in luxury housing estates. His sales figures have reached record levels since the early 2000s, far surpassing those of other similar entrepreneurs’. While governmental policies that prioritize the development of the construction sector partially account for Ağaoğlu’s commercial success, we contend that the analysis of popular media images is essential in order to understand his estates’ popularity. Based on a close reading of his media appearances in housing commercials and interviews in the light of psychoanalytical theory, we argue that Ağaoğlu has manufactured a realizable fantasy for his clients, which structures their desires in the cultural context of consumer capitalism. However, the limits of Ağaoğlu’s fantasy world of housing were tested in an unexpected outbreak in one of his estates, where the homeowers traversed their fantasies.

中文翻译：

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奇幻作品：Ağaoğlu 房屋广告

摘要 Ali Ağaoğlu 是土耳其建筑业的领军人物，专攻豪华住宅区。自 2000 年代初以来，他的销售额创下了历史新高，远远超过了其他类似企业家的销售额。虽然优先发展建筑业的政府政策在一定程度上解释了 Ağaoğlu 的商业成功，但我们认为，对流行媒体图像的分析对于了解他的庄园的受欢迎程度至关重要。根据精神分析理论仔细阅读他在媒体上出现的住房广告和采访，我们认为 Ağaoğlu 为他的客户制造了一个可实现的幻想，在消费资本主义的文化背景下构建了他们的愿望。然而，