Purpose

This study aims to investigate the factors influencing consumers' continued social commerce (s-commerce) intention and its underlying mechanism.

Design/methodology/approach

The authors define continued s-commerce intention as consumers' intention to continually participate in s-commerce activities, namely, requesting and sharing commercial information. Grounded in the motivation theory, perceived usefulness and perceived enjoyment are identified in this study as the motives behind consumers' continued s-commerce intention. Given the indispensable social facet of s-commerce, the authors include social support as another critical social factor motivating continuance intention. Furthermore, users' perceptions are affected by prior s-commerce outcomes, which concern the effectiveness of the commercial information exchange process. Research suggests that in such a context, the result of communication is jointly determined by source credibility and interactive relationships amongst individuals. Whilst source credibility determines the usefulness of the information transmitted, a social interaction supports this process. Therefore, source credibility and social interactions are crucial to the outcomes of s-commerce, which, in turn, affect consumers' perceived usefulness, perceived enjoyment and social support in s-commerce. Building on these arguments, the authors propose our research model and then test the hypotheses via a survey.

Findings

The authors find that consumers' perceived usefulness and informational social support of s-commerce directly affect their continued s-commerce intention. Moreover, perceived enjoyment leads to continued s-commerce intention via the mediation of perceived usefulness, whilst emotional social support influences continued s-commerce intention through the mediator of informational social support. In addition, source credibility is a significant antecedent of consumers' usefulness, enjoyment and social support perceptions, whilst a social interaction significantly impacts perceived enjoyment and social support.

Originality/value

Various consumer behaviours in s-commerce have been studied; however, the continuance intention to participate in the s-commerce activity remains unknown. This empirical study fills this research gap. Moreover, the authors initially reveal s-commerce participants' utilitarian orientation in the post-adoption stage: perceived usefulness and informational social support affect continuance intention more directly than perceived enjoyment and emotional social support. Further, prior studies on information systems continuance have mainly focused on technical features. By identifying the influence from social factors, i.e. social support, this work extends the literature on information systems continuance.

中文翻译：

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绘制消费者持续社交商务意图的图表

目的

本研究旨在调查影响消费者持续社交商务（s-commerce）意愿的因素及其潜在机制。

设计/方法/方法

作者将持续 s-commerce 意图定义为消费者持续参与 s-commerce 活动的意图，即请求和共享商业信息。基于动机理论，本研究将感知有用性和感知享受确定为消费者持续电子商务意图背后的动机。鉴于电子商务不可或缺的社会方面，作者将社会支持列为激发持续意向的另一个关键社会因素。此外，用户的感知受到先前的电子商务结果的影响，这关系到商业信息交换过程的有效性。研究表明，在这样的背景下，传播的结果是由来源可信度和个体之间的互动关系共同决定的。虽然来源可信度决定了所传输信息的有用性，但社交互动支持这一过程。因此，来源可信度和社会互动对电子商务的结果至关重要，进而影响消费者在电子商务中的感知有用性、感知享受和社会支持。在这些论点的基础上，作者提出了我们的研究模型，然后通过调查来检验假设。

发现

作者发现，消费者感知到的电子商务有用性和信息社会支持直接影响他们继续进行电子商务的意愿。此外，感知享受通过感知有用性的中介导致持续的电子商务意图，而情感社会支持通过信息社会支持的中介影响持续的电子商务意图。此外，来源可信度是消费者有用性、享受和社会支持感知的重要前因，而社会互动显着影响感知享受和社会支持。

原创性/价值

研究了 s-commerce 中的各种消费者行为；然而，继续参与电子商务活动的意图仍然未知。这项实证研究填补了这一研究空白。此外，作者初步揭示了电子商务参与者在采用后阶段的功利主义取向：感知有用性和信息社会支持比感知享受和情感社会支持更直接地影响持续意图。此外，先前关于信息系统连续性的研究主要集中在技术特征上。通过识别来自社会因素的影响，即社会支持，这项工作扩展了关于信息系统连续性的文献。