Being at the forefront in the public discussion about sustainable finance (SF) has become a competitive advantage for financial corporations. This study investigates op-eds by representatives of major global investment banks and asset managers (Black Rock, Goldman Sachs, HSBC, Morgan Stanley, UBS) published between 2018 and 2019 in the Financial Times regarding SF. Using an in-depth textual analysis approach, five overarching frames emerged: (1) climate crisis consensus and the urgency to act, (2) sustainable finance as powerful leverage, (3) sustainability in the name of profit and capital growth, (4) need for transparency, quantification, and datafication, and (5) shifting responsibilities. The results imply that SF is used as a public relations tool to promote new, lucrative financial activities that fit within the prevailing neoliberal market model. Rather than providing alternatives to the prevailing financial markets, the investment industry shifts responsibilities to the government, businesses and individuals to fight climate change.

在有关可持续金融 (SF) 的公开讨论中处于领先地位已成为金融公司的竞争优势。本研究调查了全球主要投资银行和资产管理公司（Black Rock、高盛、汇丰、摩根士丹利、瑞银）代表在 2018 年至 2019 年间发表在《金融时报》上的专栏文章关于SF。使用深入的文本分析方法，出现了五个总体框架：(1) 气候危机共识和采取行动的紧迫性，(2) 作为强大杠杆的可持续金融，(3) 以利润和资本增长为名的可持续性，(4) ) 需要透明度、量化和数据化，以及 (5) 职责转移。结果表明，SF 被用作一种公共关系工具，以促进适合流行的新自由主义市场模型的新的、有利可图的金融活动。投资行业不是为当前的金融市场提供替代方案，而是将应对气候变化的责任转移给政府、企业和个人。