The Journal of Public Policy & Marketing (JPP&M) published its first issue in 1982, and over the course of the next year we are celebrating 40 years of scholarship in its pages. Under the stewardship of founding editor Thomas C. Kinnear and the bold visions of the editors who followed, the Journal has featured change-making research that tackles some of society’s most pressing issues and questions. From its inception, and apparent even in the articles in JPP&M, Volume 1, Issue 1, the Journal has confronted topics as fundamental as human quality of life (Sirgy, Samli, and Meadow 1982), pollution (Aaker and Bagozzi 1982), conservation (Allen, Calantone, and Schewe 1982), and global consumerism (Klein 1982), to name just a few. Research questions in these domains remain relevant and persistent today and speak to the broad societal impact the Journal has made since its founding.

中文翻译：

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该杂志公共政策与市场在40：庆祝的历史和影响

该杂志公共政策与市场（JPP＆M）于1982年发布了第一个问题，并在接下来的一年中，我们正在庆祝40年奖学金在其网页。在创始编辑 Thomas C. Kinnear 的领导下，以及随后的编辑们的大胆愿景，该杂志以变​​革性研究为特色，解决了一些社会最紧迫的问题。从一开始，甚至在JPP&M杂志第 1 卷第 1 期的文章中也很明显面临着人类生活质量（Sirgy、Samli 和 Meadow 1982）、污染（Aaker 和 Bagozzi 1982）、保护（Allen、Calantone 和 Schewe 1982）和全球消费主义（Klein 1982）等基本主题一些。这些领域的研究问题今天仍然具有相关性和持久性，并说明了该杂志自成立以来所产生的广泛社会影响。